You follow them for style and beauty tips, fitness tips and just to make you smile.

By Viral / August 16, 2023

They are your training partners, stylists and friends.

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Influencers have been around for over a decade,

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but now we often follow their advice before celebrities do.

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Their recognition and transparency bring us closer to them.

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“This is the new entertainment,” says LaToya Shambeau,

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founder of marketing agency Black Girl Digital. "The TV is still there, but the phone is closer."

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"You follow people who are either these larger-than-life, ‘

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